You'll find plenty of cloud website hosting companies on the market today, but many of them are resellers who have restricted resources, especially in terms of support. One way to distinguish them is the option to reach the company over the telephone. The level of support that you will have through this particular channel of communication varies depending on the provider - some offer expert phone support, while others offer basic and customer support only because some matters are more time-consuming and it would be faster and easier to be resolved with a support ticket, particularly if the situation needs to be escalated. However, it's good to know that you can reach your web hosting supplier as there're a lot of small-scale issues which can be taken care of effortlessly and in a very timely manner through a call, not mentioning that you are able to get additional info about the services before you become a customer.